Essay - How to Do Group Buying

How to Do Group Buying

Si Yeon

Do you know group buying? Group buying is small or medium sized business buying something with in large amount. However, just ordinary person do group buying in nowadays. Group buying is not that hard as you think, and everybody can.

We do group buying to decrease cost. For example, if you want to buy some pretty diary in China. But you know, ORDINARY people cannot go china to buy just a diary. So we have to use overseas direct purchase. There are overseas direct purchase’s drawbacks. One is that it took time to deliver. Another one is that transportation cost is too high. If we do group buying, we can reduce the per transportation cost.

First, you should choose the thing that you would do group buying, and calculate the cost if you success with group buying. If many people participate to group buying, the cost would be down. This is the main idea of group buying. So you make list like this ‘how many person participated → Cost’. The person who participate group buying must be sensitive because the person who start group buying can robbed their money. So, you have to calculate correctly, and make a list or statistics to show.

Second, you have to advertisement this group buying. You can use any materials to advertise it. However, I recommend you to advertise in SNS. In SNS, many people had participated group buying before. So they would understand you more, and they don’t ask the basic things. Also it advertised fast. For example, there are many accounts in twitter who did group accountant a lot. Their followers are like 22K or 41K etc. If you do group buying with good things they will share more and more.

Third, you have to do overseas direct purchase if all people deposit money. Overseas direct purchase is much easier if you can do that page’s language. But there are some blog posts about how to do overseas direct purchase in Amazon Japan, or Taobao etc. Also, many people find goods in famous places, so you don’t have to worry about it. You finished order, you should say that you finished to participant.

Everyone likes cheap and good-quality things. However, it’s hard to choose one side. Group buying is one of the few methods to get both. It could be little bit annoying to do, but if you clear once, it would be really easy.